Web 2.0 is definitely a web applications which encourage information sharing, user-centered design, interoperability and collaboration on the World Wide Web. Technologies applied to Web 2.0 incorporate a spectrum of web based tools that can aid your online business in many ways. This revolution has given the IT industry a great fortune to present innovative and original solutions for businesses. Some examples of these technologies include social networking, RSS, wikis, podcasting, blogs, online and interactive videos.
Here's small description belonging to the few:
RSS is an acronym of Really Simple Syndication. RSS makes content circulation easier on the web. Your small business can send news and information to potential and existing customers through RSS feeds. If the visitor wishes to receive regular updates from your site, he can simply subscribe to the RSS feed and keep receiving updates soon after something new is posted on the site. There is no cost involved in maintaining them and small organizations can easily have this with their company websites to improve traffic and popularity.
Podcasting is comparable to RSS. It enables subscribing to a set of feeds to see syndicated content. However, with podcasting features a set of subscriptions that are checked for updates and you can listen to the feeds instead of reading them. Individuals and businesses can publish their own online radioshows as well. Users can receive these shows automatically without going to a specific site. The company's broadcast can be easily accessed by the users. A direct personalized conversation is possible with the help of podcasting. This can also be a way to interview the CEO or head of your company.
The word blog is short for web log. These are the web posts that you create to communicate with your existing or potential customers/clients. Communication of the company culture, products or services is easily possible by writing blogs. A blog can include text, video, images or links to other blogs or web pages. By providing relevant and unique information in your blog, your company can become a confided source of rich information, which helps build the trust in your firm. A frequently updated blog will also rank high in search engines. Blogs can be written by the owner or the employees citing their experience of working with the company. Credibility and transparency is important in this case.
Tagging became popular with the rise of web 2.0 and is an extremely important characteristic in many web 2.0 services. It allows users to manage and organize online information from various sources (websites, links, images etc). Tags can bring individuals to your website and they can share information. Delicious is a famous tools to help tag URL's with keywords related to your organization. Tags can profit small businesses by enabling them to utilize and implement information.
Wikis can be described as websites that can be quickly edited and updated by the users. Creating new content or changing the arrangement of existing content is also possible. Yes it may sound a bit dicey, but wikis operate on the basis of collaborative trust. It is a great platform for people within and outside and organization to promote relevant and meaningful topics. It is true that any internet malpractice can manipulate information on wikis which can create problems for small businesses. In order to avoid such kind of problems, businesses can limit access to their wikis.
Online and Interactive video
Small business owners do not have many resources to invest on advertising. However, in case a small business wants to post a video clip related to a business, it can do it through video marketing on the internet. There are video sharing platforms on the internet and search engines rank them well also. A video gives a more personalized feel and you can tell about the services you offer in brief on a video. Short video clips are recommended because users will leave your site if they find the clips to be too long.